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Know your product, your customer, your user and your voter

 

Merton MZM is a research consultancy firm formed by social scientists from São Paulo, Brazil. The team has a solid methodological background, experience in research, project management and is skilled in reports and writing in general. We offer most types of qualitative research service and editorial assistance. Besides conventional techniques, we have an exclusive line of research products and service, developed with our own methodology.

Contact us and check what we have to offer to optimize your results.

“Qualitative research” refers to the approaches that may generate in-depth information concerning a certain public’s attitudes, reactions, preferences and behaviors. “Qualitative” refers to quality as opposed to quantity: unlike quantitative research, which is based on sampling techniques that optimize result’s representativeness, qualitative research allows the in-depth exploration of the public’s attitudes and behavior issues within a small, arbitrarily chosen population.

 

Contact:

(55-11) 3681 01 78 / 9979 7475

merton.mzm@gmail.com

 

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